Indian non-alcoholic, packaged beverage market is among the fastest-growing ones in the world - estimated to be growing at a robust CAGR of 16.2% for the forecast period 2017-2030. It includes mineral water, fruit juices, soft drinks, sarbet, herbal drinks, energy drinks, nutraceuticals even tea, coffee, cocoa etc. With only a few Indian players in the 1970s and 1980s, the market witnessed the re-entry of several multinationals such as Coca-Cola and Pepsi in the 1990s. Since then, various Indian companies, as well as foreign multinationals, have tried to get a piece of the fast-growing market. Carbonated beverages, which traditionally has had the largest share in the Indian non-alcoholic beverage industry has been losing their market share to other beverage categories in the last few years. The growing consumer preference for healthier food and beverages and the excessive use of sugar in their soft drinks has played against carbonated beverages during these years. The packaged juices segment – categorized into three sub-segments fruit drinks, juices and nectar – has grown at a CAGR of nearly 15 percent over the last five years.
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