Fast Moving Consumer Goods or FMCG encompasses large varieties of daily use products which are low priced, sells fast and easily available in shops. One major characteristic of FMCG products is short shelf life - because of high consumer demand or because they are perishable - typical shelf life for majority of consumer goods is within weeks or months. Most popular brands can be found in FMCG sector - at the same time there are large number of not so well known local brands. Some of the largest fmcg companies are Pepsi, Coca Cola, Hindustan Lever, Nestle, Colgate Palmolive, ITC etc. FMCG companies spend maximum in advertisements and promotion for brand building and brand equity.
Check out our help center for more information.
FMCG stands for Fast Moving Consumer Goods - low cost packaged goods that sells fast (does not occupy shelf space for long). Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Top 5 FMCG companies in India are
Distributor margin varies widely for FMCG products - depending upon brand equity, market, product sector etc. It could vary as much as 4% to 25%. Well known national brands offer the lowest margin while new entrants offer much higher to get a foothold in the market. Again in urban areas margin may be comparatively lower than in rural areas.
The distribution market in India is extremely fragmented and unorganized, making it extremely difficult, time-consuming and expensive to locate distributors in target markets. There are directories like Just Dial etc. - but one never knows reliability of listed distributors and whether they are willing to accept new products. Giving advertisements in newspapers has limited benefits but costs skyhigh. Online platforms like Vanik.com solves this problem by offering list of verified distributors who are looking for new products. Vanik also provides key information like experience, kind of products handled, investment capacity, retailer reach etc.
For more than 3 years, I have worked as a professional in the marketing and retail segments. I have extensive knowledge and have worked for reputable companies in the past. I recently started my own distribution venture, and I'm s
I've worked in sales for more than two years and have a detailed understanding of the industry. I recently entered the distribution business and am operating as a super stockist for FMCG products. I'm currently searching for poten
I've been a professional in the marketing and distribution fields for more than 36 years, working all over the nation. I have experience working for prominent companies and have acquired considerable knowledge. I just recently lau
Over the past six months, we have been running our own distribution business and working with home appliances. We have substantial commercial knowledge and in-depth networking skills. We are now invariably searching for potential
Our marketing firm has been in operation since 1992, and starting in 2007, we subsequently ventured into distribution and engaged in considerable business with FMCG products. Like Onjus, we have worked for a number of respectable
We have been operating a number of businesses for the past couple of decades, including running our own manufacturing facility, dealing with both construction supplies and FMCG products. Now actively searching for potential growth
I have over 15 years of experience dealing with FMCG products as a super stockist, C&F agent, and retail professional. I've worked for many reputable businesses, such as Bikano, Wai Wai, and Nilon's. I'm currently seeking possibil
During the past couple of decades, I have worked with FMCG products, running my own retail outlet. I have significantly increased my level of proficiency in both the wholesale and retail sectors. I'm currently looking for new oppo
I've been running my own production facility and working with packaging materials for more than 22 years. I have a detailed understanding of sales and have worked for several reputable companies, including Udyogi Pvt Ltd. Right no
I have more than five years of experience managing my own distribution company and working with FMCG products, particularly spices. I am well-versed in the industry and have worked for a number of trusted brands, including Raj Mas