Fast Moving Consumer Goods or FMCG encompasses large varieties of daily use products which are low priced, sells fast and easily available in shops. One major characteristic of FMCG products is short shelf life - because of high consumer demand or because they are perishable - typical shelf life for majority of consumer goods is within weeks or months. Most popular brands can be found in FMCG sector - at the same time there are large number of not so well known local brands. Some of the largest fmcg companies are Pepsi, Coca Cola, Hindustan Lever, Nestle, Colgate Palmolive, ITC etc. FMCG companies spend maximum in advertisements and promotion for brand building and brand equity.
Check out our help center for more information.
FMCG stands for Fast Moving Consumer Goods - low cost packaged goods that sells fast (does not occupy shelf space for long). Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Top 5 FMCG companies in India are
Distributor margin varies widely for FMCG products - depending upon brand equity, market, product sector etc. It could vary as much as 4% to 25%. Well known national brands offer the lowest margin while new entrants offer much higher to get a foothold in the market. Again in urban areas margin may be comparatively lower than in rural areas.
The distribution market in India is extremely fragmented and unorganized, making it extremely difficult, time-consuming and expensive to locate distributors in target markets. There are directories like Just Dial etc. - but one never knows reliability of listed distributors and whether they are willing to accept new products. Giving advertisements in newspapers has limited benefits but costs skyhigh. Online platforms like Vanik.com solves this problem by offering list of verified distributors who are looking for new products. Vanik also provides key information like experience, kind of products handled, investment capacity, retailer reach etc.
We are FMCG distributors with a three-year track record and ten years of experience administering FMCG commodities. We have a 1200 square foot warehouse, a crew of four productive employees and transportation privilege to operate
We don't have any business experience, but we'd like to develop our own distribution. Working as a distributor for FMCG products such as daily necessities, groceries, and spices is very appealing to us. We have a 500-square-foot w
We are a 20-year-old distributor and C&F agency specialising in automobiles and consumer goods. We also had our own manufacturing unit. We have a 6,000-square-foot warehouse, a crew of four capable employees, and access to transpo
I am currently in the purchasing industry and would like to expand by switching genres in the super stockist and distributorship. We have a 1000-square-foot warehouse and transportation privileges to work with. The rest will be ar
We've been distributing regional CCTV for the past six years, and now wish to broaden by becoming a super stockist and C&F agency. We have a large warehouse of 15000 square feet, a competent staff of ten individuals, and the abili
We've been working in client relationship management and branding for the past 13 years. In addition, we have started our own super stockist firm. We have a 1500 square foot warehouse with 14 productive employees and the capacity
We are C&F agents and distributors with 35 years of experience. We've worked with a slew of well-known companies, including Reliance, Parle, and many others. We operate with a 60,000 sq ft storage area, 60 productive personnel, an
I've been a distributor of pharmaceutical products such as medicine, hospital consumables, and surgical products for the past four years. We're based in Maharashtra and have access to a warehouse, two salespeople, and transportati
We started our endeavour of furniture distribution last year, and now we wish to extend our business by focusing on some new chances. We have a storage area of 2000 square feet, a crew of two employees, and transportation privileg
We've been in the pharmaceutical and logistics sector for the past ten years, and we've worked with a number of reputable companies, like Remedies Pharmaceuticals India Private Limited. We have multiple warehouses in prominent loc