Size of Indian toys and games market is estimated to be around 1 billion dollars growing at significant rate to reach 2 billion dollar by 2025. There is high growth potential for India in exports of plastic toys and board games in the US, EU and Middle East among other markets. Toys categories such as Dolls, Soft toys, Baby & Infant and Pre-school are highly labor intensive with good potential for manufacturing capabilities in India and easy to penetrate export market, except for items that require decorations and similar value additions where the productivity levels are significantly lower (30-40%) than China. Toy categories where electronics play major part is usually imported from China, Japan, Taiwan etc. Indian manufacturing capability in battery operated toy market is still limited - so Indian toys and games manufacturers should aim for labor intensive products like soft toys, embroidery work, educational puzzles etc.
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