With proliferation of mobile handset and the accompanying reduction in call rate and data cost - the mobile accessories and handset market has exploded in India within just few years. Furthermore, increasing demand for wireless devices, coupled with frequent changes in the technologies, is driving the market in the near future. The offline segment dominated the mobile accessories market and accounted for 69.9% share of the overall revenue. Increasing demand for the costly devices such as smartwatch and mobile camera lens and perception of issues with the delivery of fragile items are propelling the segment growth. Traditional method of shopping and difference in price in local retail outlets and other wholesale markets are the reasons for the segment growth. The online segment is anticipated to expand at a CAGR of 7.9% over next few years. Increasing internet penetration in rural areas, faster and trusted delivery by various online portals, and replacement options are driving the segment. International majors such as Samsung, Apple, Motorola, Google, Belkin are all present in Indian market.
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