Hygiene care industry is playing a very vital role in the fight against Covid pandemic. Overnight demand for sanitizers and disinfectants has sky rocketed. Face masks, face shields and other personal protection products are in high demand. As per analysts - personal hygiene market is expected to reach US$15 Bn by 2023 in India and continue to see higher demand. The sector is dominated by small and medium enterprises (SMEs), few large players are L’Oreal, Procter & Gamble, Unilever, ITC, Marico, Colgate Palmolive, Godrej, Johnson & Johnson etc.
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