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Why B2C Is a Dead-End: Success Requires B2B Outreach, Distribution Channel

Selling directly to consumers has limitations, breakthrough possible only through B2B

Starting a business by selling directly to consumers (B2C) can be a smart move. Platforms like Amazon, Flipkart, and Meesho have made it easier for new entrepreneurs to reach the market and establish their brands. Direct-to-consumer (D2C) strategies, where companies…

  • Amit Kumar Chattopadhyay
  • June 24, 2024
  • How To

Never Make These Mistakes – Do’s and Don’ts Of Distributor Connect

how to make Make distribution easy - useful tips

In the vast and diverse Indian market, distribution is the lifeline that ensures products reach every corner of the country. For small and medium enterprises (SMEs), building a robust B2B distribution channel is crucial for growth. However, the Indian distribution…

  • Amit Kumar Chattopadhyay
  • June 24, 2024
  • Articles

Sourcing Products At Wholesale Rate – The Secret Sauce

wholesale bazaar - hidden jems for SMEs in India

In the vibrant, competitive and extremely price sensitive market of India, small and medium enterprises (SMEs) often face the challenge of sourcing products at the most competitive prices. With 65 million SMEs competing with national brands as also among themselves…

  • Amit Kumar Chattopadhyay
  • June 19, 2024
  • Articles

Common Mistakes Start-Ups Make In B2B Distribution

Is your product thriving in direct-to-consumer (D2C) markets or on platforms like Amazon? If so, you might be considering the next big step: expanding into B2B distribution. It’s a smart move, but where should you begin? Step 1: Finding the…

  • Amit Kumar Chattopadhyay
  • June 11, 2024
  • Articles

Candle Business In India – Brief Market Report

The Indian candle market is experiencing significant growth. In 2023, the market was valued at approximately USD 736.9 million, and it’s expected to expand at an annual growth rate of 9.4% from 2024 to 2030. Several factors contribute to this…

  • Amit Kumar Chattopadhyay
  • June 10, 2024
  • Articles

Is Free Content Dying ? Think Again!

Contrasting Broadcast Market In India

Free could be extremely valuable - an analysis of Indian braodcasting market

  • Amit Kumar Chattopadhyay
  • May 28, 2024
  • Articles

Successful Go-To-Market Strategy Essential For B2B Distribution Channel – Case Study

Indian sanitary product market is growing very fast — fueled by rising awareness of feminine hygiene, strong demand for superior quality child and adult care products and Govt support. Four 40 Healthcare is a start-up from Ahmadabad, Gujarat who could…

  • Amit Kumar Chattopadhyay
  • January 15, 2022
  • Articles

How Barista Coffee Entered A New FMCG Vertical Using Vanik Services

Vanik – India’s largest online platform for distribution trade has helped many Indian brands build Pan-India sales and distribution network at extremely low cost and in record time. Now, even well known national brands are approaching Vanik. Here’s one such…

  • Amit Kumar Chattopadhyay
  • November 11, 2021
  • How To

How To Double Sales – A Tested And Trusted Way

Every business wants to grow as fast as possible. Question: How your company Can Double Its Sales Within Next One Year. There are only two ways to achieve it – either hike product price if number of customer is to remain…

  • Amit Kumar Chattopadhyay
  • July 13, 2021
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