Setting price for a product is tough – keep it high and miss out on valuable sales. Set it low and miss out on revenue target. Fortunately, there are industry conventions and realistic ways of determining final price. This articles…

Contacting new customer first time is a challenge. Doing so online is even bigger challenge. Any business where buyer and seller can not see each other, have never known each other and interacting for first time – communication assumes an…

Indian distribution trade is in the brink of a massive upsurge. Major barriers against inter-state distribution like Octroi, state tax, sundry state specific restrictions, road permits, CST, VAT etc. are mostly gone with introduction of GST – opening up a…

Emails carry important information – but we lose control over them as soon as sent. What if emails had WhatsApp like ticker symbols ?  Ideally, we should be able to find if an email has reached destination, whether it has…

Why our emails go unanswered ? We send emails to prospective customers everyday but how many of them get any response ? Why is it so ? Why people do not respond to emails ? The answer may be loss…

Manufacturers do not sell directly to consumers – they need distribution channels to reach markets. Wider the reach of distribution – larger is the customer base and resultant sales. No wonder, distribution is considered backbone of any market. However, building…

Selling, arguably, is the most important function in any business. However good its product – survival and growth of business depends greatly on sales performance. Distribution channel plays a critical function in success of sales strategy. Its extremely important for…