Selling directly to consumer has its limitation – growth comes at the expense of more investment in sales staff, customer relationship, delivery and logistics. On the other hand – selling through intermediaries like distributors, dealers, wholesalers mean a fixed cost towards intermediary margin but huge saving on salary of salesmen and other infrastructure cost. So, companies prefer to build distribution channel for long time, sustainable growth.<\/p>\n\n\n\n
The first step in building distribution channel is to look for distributors in surrounding areas. Entrepreneurs may approach them directly, explain one-to-one USP of product, negotiate price and other terms, conditions and even give samples for test marketing. Once local distributors start work – delivery cost in local area will be negligible. Higher sales in local area may fuel the investment for larger distribution channel.<\/p>\n\n\n\n
Finding distributors in India is a formidable task. Distribution market in India is highly unorganized and fragmented. There’s no reliable published directory of channel partners. Companies in India has been following a bottom-up approach by visiting retailers to find its stockist, from stockist to distributor, then to super stockist etc. This is a tedious, time consuming and expensive job – very few small businesses can afford to spend so much for channel building. As a result, only large corporate in India has nation-wide network of distributors, dealers, stockists etc.<\/p>\n\n\n\n
Online platforms like vanik.com<\/a> has made the job easier by offering details of verified channel partners – state-by-state, district-by-district or city-by-city. Using this platform – one can easily make of list of channel partners engaged in business of certain product area-wise.<\/p>\n\n\n\n However, what happens if one needs channel partners around him\/her in a circle of radius x km ? The circle may spread over states, districts etc. For example – if one wants to find distributors in NCR Delhi – which is made up of 3 states – Delhi, UP and Haryana ?<\/p>\n\n\n\n Vanik.com<\/a> <\/strong>has introduced PIN code based search of surrounding areas. This is a simple search where the searcher provides his\/her PIN code and distance in Km – for searching in a circle of radius x Km around him\/her. The search result gives list of channel partners within that circle cutting across states or districts. The searcher then contact channel partners of his\/ her choice and start communicating.<\/p>\n\n\n\n Though looks simple – the search uses Latitude\/Longitude and complicated algorithm to arrive at result. The search is incredibly fast and allows searcher to select\/deselect from search result for detail result. Interested readers may try it free here – Locate Channel Partners In Your Surrounding Areas<\/strong><\/a><\/p>\n\n\n\nThe PIN Code Based Search Of Surrounding Areas<\/strong><\/h2>\n\n\n\n
Conclusion<\/strong><\/h2>\n\n\n\n