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#1 Understand Boolean commands
To take full advantage of a search engine’s power, you need
to understand and use its advanced search features. Single
word search - though very handy, is simply not enough for
most information research. You can use multiple words to define
your search using Boolean operators OR, AND, NOT etc.
OR (Match Any)
Searches for pages containing ANY ONE of ALL your search words.
You generally put Boolean operator OR between synonyms
Example: - cars OR vehicles OR automobile OR motorcar
Some search engines accept comma or space as OR (cars vehicles
automobile motorcar)
Caution ! More words you use with OR, larger will
be the number of hits or result
AND (Match All)
Search with AND yields only those pages that contain ALL your
search words. This is a great help to refine your search.
Example: - software AND export AND India
Some search engines accept + as AND (+software +export +India)
Caution ! More words you use with AND, less will be
the number of hits resulting in loss of relevant information.
NOT (Exclude) Search will ensure that only those pages
are retrieved that DO NOT contain given word or words
Example: - ganga NOT river
Some search engines accept - as NOT (+ganga -river)
Caution ! Use selectively with words to make your
search more specific. Use liberally to weed out non-english
language pages
Phrase Searches
Allows you to look for a specific phrase or series of words.
Also use this for finding a proper name.
Example: - 'Indira Gandhi' The search result will be
far more specific than indira AND Gandhi as pages with words
like 'Indira Sen' and 'Rajeev Gandhi' will not be retrieved
Caution ! Different search engines use different symbols
for defining phrase
Proximity The search calls up documents that contain
keywords that are close to each other. Some let you specify
how close they will be.
Boolean Command: NEAR (small NEAR business) or NEAR/# to specify
how close in words the phrases must be (small NEAR/10 business
means that small must be within 10 words of business).
Boolean Symbol: [ ] ([small business])
Example: small NEAR business would call up articles
that contain phrases referring to 'small and medium-sized
business' which would not show up in a phrase search.
Caution ! Not all search engines allow proximity search
Wildcards Allows you to search for plurals or variations
of a word. It’s very useful if you don’t know an exact spelling.
Boolean Symbol: * (econ*)
Example: econ* would find pages that contain the words
'economy' or 'economies'
Caution ! Use very selectively as improper use may
throw your search logic out of gear with millions of irrelevant
pages as hits. For example, the above search for economy or
economies will also retrieve pages with words 'economist'
'economic' 'econometric' and all other words in the dictionery
starting with word stem econ. |
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#2 Read search engine help and how-to screens
Unfortunately, every search engine actually operates differently
from every other one, so it’s critical to understand each
one’s unique rules. Even the various directories use different
schematics and index vocabulary. Take a few minutes up front
to glance through the help screens to learn some of these
guidelines; it will save you hours in the end. Some things
to keep in mind are:
- What are the default search settings?
- What Boolean commands or symbols does it use?
- Does it support multiple word or phrase searches?
- How does the engine index pages? by entire document? URL?
first paragraph? title?
- Does the engine index every page of a site, or just top-level
pages?
- Are searches case sensitive?
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#3 Look for ways to limit your searches
Some search engines allow you to limit your search by fields,
such as the title of a document, a URL, and hyperlinks. This
is especially useful if you’re looking for a specific home
page. For example, if you were looking for the home page of
the National Restaurant Association, you could limit your
search to the title of the document, making it more likely
that you’ll turn up the association’s home page in a limited
return.
Similarly, some sites allow you to search by types of media,
such as sounds or images. This way, you don’t have to use
words like 'image' or 'picture' in your search to come up
with the correct results. |
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#4 Make your searches as specific as possible
The more terms you use, the more limited your search will
be, and the greater the chance you may have of finding relevant
documents. Essentially, you have to think like the page you’re
seeking. What terms would show up on that page? Try and come
up with a complete list; then, if you find you’re search does
not yield enough results, begin paring back your keywords.
Commonly used words make poor search keywords; in fact, many
search engines don’t even look for common articles and prepositions
like 'of' 'and' 'the'. Try to focus on words and terms that
are unique to and highlight the difference in the information
you are seeking.
For example, if you’re looking for information about small
business insurance, don’t just go searching for 'insurance'
since that would yield an unmanageable number of results.
Instead, narrow it by looking for as many relevant terms as
you can come up with: insurance AND '“small business' AND
liability AND professional AND product AND 'business owner’s
policy' AND BOP |
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#5 If your search produces no results...
Occasionally, you might find that a search yields zero hits,
or that none of the results you get are relevant. This can
be frustrating, especially if you know that the information
you are seeking is out there, somewhere. If this happens,
do some quick troubleshooting:
- Re-read the search tool’s help file to make sure you’re
using the right rules.
- Check your spelling
- Check to make sure you’re using the right Boolean operators
and syntax
- Try a less specific query
- Use synonyms or variations of a word
- Go to another search engine and try the search again.
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#6 Use more than one search site
Various search engines have their own search techniques. The
more you use them, the more familiar you’ll become with their
various strengths and weaknesses. You can then choose the right
search site depending on the type of information you are seeking.
For example, for a straightforward search that might result
in a high volume of matches, begin your search with the most
limited site -- either an industry- specific index or a directory
like Yahoo!. Then you can expand your search to use one of the
engines like AltaVista as you know more specifics about what
you’re searching for.
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#7 Try meta-search engines Unlike regular search engines,
meta-search engines do not have their own databases of information.
Instead, they search using other engines. For example, MetaCrawler
searches the databases of AltaVista, Excite, Lycos, WebCrawler
and Yahoo, all at the same time. By using multiple databases,
you will receive more comprehensive search results. This can
save you time; on the other hand, they are often quite slow
in posting the results.
Only use meta-search engines for simple searches of one or two
words or phrases. They will yield confusing and often faulty
results if you use Boolean commands like AND, OR or NOT, or
if you put a specific phrase in quotes ('word word') because
not all search engines handle these commands the same way.
Meta-search engines include:
MetaCrawler - http://www.metacrawler.com
MetaFind - http://www.metafind.com
Dogpile - http://www.dogpile.com |
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#8 Use your bookmarks
If you find a site and you’re likely to use it again, bookmark
it. Even the most disorganized bookmark file can be more convenient
than a search engine for accessing a useful resource. |
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