What is banner advertising ?


A banner is a small file containing static or animated images and text, 'hot-linked' to advertiser's web-site. The image and text in the banner is called 'creative'. Like print or TV ads - banners convey a promotional message to visitors surfing a site, helping advertiser build his/her brand in the cyberspace. Unlike TV and print advertising - Internet advertising is usually highly targetted at defined user-groups.

How does banner advertising work ?


We display your banner ad at The Great Indian Bazaar and its associated sites, where it can be seen by all visitors. Like Newspaper and TV advertisements, such continuous exposure to your promotional message build a brand image in visitors' mind. If a visitor is interested in your product or service, he/she clicks on your banner and is transferred automatically to your site where you can tell them more, and hopefully, get them to make a purchase. So, banners not only help you build brands but also get traffic to your website and help you acquire new customers.

With over 250,000 unique visitors surfing The Great Indian Bazaar and posting over 15,000 trade inquiries every month - we ensure highly targetted business traffic to your site that is sure to translate into increased sales and long term gain for your company.

We sell you advertising space on our site(s) on the basis of number of times your banner is seen (a measurement called CPM) or for a length of time at select location. In first case - you pay for number of times your banner is seen (statistics monitored by standard software), in second case, you pay for a time interval (just like print media) irrespective of number of times your banner is seen. You decide what suits your media budget best.

What does CPM mean


CPM refers to cost per thousand (wondering what the M stands for ? Well, M stands for Mille, and is the Roman numeral used to represent 1000). CPM is commonly used by the advertising industry to describe how many people have viewed the banner ad (ad view) or received an "impression" by seeing the ad. In other words, this is the price an advertiser pays for displaying his/her banner 1,000 times.


For example, if a site charges US$ 9 per CPM - for $450 you'll get ($450 / $9 CPM * 1000 ad views ) = 50,000 ad banners views for that ad size. If percentage of click throughs is 2 - 4%, you can expect ~ 1000 - 2000 new customers visiting your site apart from brand building.

What does "click-through" mean


When someone gets interested in the promotional message of your banner, he/she clicks on it to learn more and is automatically transported to your website. Every time someone clicks on your banner, it is called a "click- through," and the "click-through rate" is expressed either in per cent or clicks per thousand.

Where does my banner show-up ?


You decide the size and position of your baner ad. Your banner appears randomly throughout The Great Indian Bazaar site and/or its associated sites till the number of ad views you have bought is exhausted. Our banner-serving program allows us to spread your banner ad "deliveries" throughout the site and mix them with banners from our other advertisers. You can request to have your banner shown in a certain web page that suits your special promotional requirements by paying extra charges.

How can I find out how well my banner is working?


Our international standard ad tracking software keeps track of the times your banner is viewed, the number of click-throughs, and the click through rate, and make them available to you. At the end of the advertising period - we send you a report and an invoice

What kind of click-through rate should I expect?


The Great Indian Bazaar attracts whole range of professionals involved in all segments of International business - buyers, sellers, manufacturers, local suppliers, retailers, wholesalers, agents, distributors, logistics and other service providers. You can expect a 1% to 2% click-through rate, or higher if your banner is very compelling. It all depends on your banner's message and catchiness.

How can I get a higher click-through rate?


We also allow advertisers to "own" one of our Web pages where their banner shows exclusively.

Why are some CPM rates higher than others?

Typical rates range from $5 CPM to $50 CPM depending upon how targetted is the site. For sites with very general audiences - CPM rate is around USD 5. The more targeted the site, the better match between the visitors and the advertiser's product, the higher the rate. Not only is the click-through rate likely to be higher, but also the percentage of sales you make is likely to be higher.

What size banner can I use?

We use standard size banners - please see 'Advertisement Options' for details. The most popular size is 468 x 60 pixels at the top of a page.

What do you charge to prepare a banner for us?

We charge about $150 per banner if you already have the concept with some simple animation of text, etc. If you want someone to develope the concept for you and produce the banner, expect to pay $500 - $1,500. If you wish, we can refer you to firms which produce excellent "creatives" as their core business.

Can I advertise my porno site?

No.

Can I advertise my cookbook on your site?

Yes

Do you cooperate with ad agencies and media buyers?

Yes. Of course, the word "cooperate" really means: Will you allow an ad agency to pay 15% less for bringing their client to you? We like to work with ad agencies, since once they learn about our site, they may bring other customers. We also recommend that you consider working through an ad agency, since you have nothing to lose (it's our 15%, not yours). Of course, if you have a small budget, an ad agency probably won't be able to serve your needs, but we'll be happy to work with you.

Can you serve banners through third parties?

No

Can you serve HTML and Java ads?

Yes, so long as they are within our banner file size maximum of 12K.

What's the next step?

Why don't you begin by purchasing 15,000 or 20,000 banner ad impression on our sites and see how it works for you. You can e-mail us or pick up the phone and call us at 91-11-26961886 / 26866235, Monday to Saturday, 9 am to 6 pm IST. We look forward to helping you make your business a success.